PECHANGA RESORT & CASINO
Pechange Resort & Casino, awarded AAA’s Four Diamond for seven consecutive years, is the largest Southern California casino in Temecula Wine Country. Collaborating with iGraphix Advertising to launch their new Asian branding campaign, Tyler Chen & Associates created the ‘Pi Xiu’ logo. ‘Pi Xiu’ is a Chinese folkloric creature, possessing mystical powers that draw wealth from all directions. The new Asian-focused brand is featured in their print advertising, collaterals, billboards and website.